Parkinsons Disease Makes Everything Harder
Parkinson’s Society Canada produced an integrated campaign in April reminding the public about the deep impact of the disease on the daily lives of sufferers. See the TV campaign here. The print advertising campaign is in English and French.
“Everything’s harder when your body turns against you”. “Lorsque votre propre corps se retourne contre vous, les obstacles se multiplient”
The Struggle campaign was developed at Taxi 2, by creative director Lance Martin, copywriter Mike Blackmore, art director Jeff Maceachern.
Google co-founder Sergey Brin has begun his new “outside of work” blog, too with a disclosure that he has a heightened predisposition to Parkinson’s Disease. Sergey’s wife Anne is co-founder of 23andMe, a genetic research group. He discovered that both he and his mother had what is known as the G2019Sr mutation of the LRRK2 gene which can be a factor in the development of Parkinson’s. No doubt Sergey and his colleagues will do everything they can to foster further research and promote the cause of Parkinson’s sufferers.