Adelaide City Council‘s parking development was promoted in Adelaide’s newspaper, The Advertiser, in 2007 with a large advertisement next to the Cars Guide. Classified ads for used vehicles are placed in a parallel parking pattern, with messages about the desirability of spending the day in Adelaide. “Over 36,000 carparks means parking in the City has never been more convenient”.
The Parking Made Easy campaign was developed at KWP! Advertising, Adelaide, by creative director James Rickard, art director Shorona Alander, copywriter Greg Aldous, project manager Sylvia Mason, Finished artist Ross Calabria, and channel planner Lucy McFarlane.