David Fincher’s film, The Curious Case of Benjamin Button, was released in the theatres on Christmas Day, heralded by a number of trailers and television commercials. The film, featuring Brad Pitt and Cate Blanchett, is an adaptation of F. Scott Fitzgerald’s 1921 short story of the same name. Apple’s Benjamin Button site includes two trailers and a round table discussion by actors on working with David Fincher.

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AT&T is leveraging the winter holiday season with a television commercial featuring a melting snowman and his talkative alter ego. For Snowball, life without AT&T means missing that important phone call about the heatwave coming to the winter cottage.

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The Financial Times is using a poster of a St Bernard dog to publicize its position as a trusted source of global business news. The St Bernard dog, with a copy of the Financial Times around its neck, heroically emerges from an Alpine storm, symbolizing the magazine’s provision of expert analysis in troubled times.

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Volkswagen provides a trip to the surreal side with “Fight”, a television commercial in which a car designer must do battle with his Matrix-style clones. “The Golf sets the benchmark in its segment. So when we set ourselves the challenge to improve on the Golf Mk V our main target was to outdo ourselves. This commercial highlights in dramatic fashion exactly how hard that challenge was,” said Morna Steel, communications manager at Volkswagen UK.

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Wikipedia, the online community-edited encyclopaedia, is starting to include entries on institutions, people and work associated with the advertising and design industries. Articles on people, institutions, companies in the creative industry are accepted by the Wikipedia community with a few conditions. Entries will be deleted if they are seen to be used as a means of propaganda and advertising. They must be written in an objective and unbiased style. External links to commercial organizations are acceptable if they identify major organizations. Articles should rely on reliable, third-party, published sources with a reputation for fact-checking and accuracy.

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The Australia Day Council of NSW (ADCNSW) is running Advance Australia Dare, an online ‘dare’ campaign encouraging Australians to submit a video of themselves singing the national anthem in a musical tone that is meaningful to them. The campaign has been created to celebrate Australia’s national anthem and encourage people to participate in a fun, educational and engaging way. www.advanceaustraliadare.com.au is a platform to showcase a unique Australian way of celebrating our national anthem through music. The most favoured and viewed entries will be played on Australia Day (January 26) in Hyde Park and in Darling Harbour on our digital screens in front of thousands of people. Many of the submissions are available to view online at the Advance Aussie YouTube channel.
Four posters, Surfer, Bongos, Metal and Disco, feature the Advance Australia Dare tag line, “Give the Anthem a Fair Go”, and the logo, a microphone stand doubling as flagpole.

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Lafarge Cemento Melon in Chile promotes its brand, Melon Extra, with two print advertisements in which tape rather than nails are used to attach a crucifix and a clock, objects found in most Chile homes.

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