Oxy Fashion Spots

GlaxoSmithKline won awards in South Africa in 2005 with a print advertising campaign for acne cream treatment Oxy, featuring beauty and fashion jewelery. Bhindi, the award-winning advertisement, features a woman wearing a red bhindi (or bindi) which in Hindu custom indicates that she’s married. Only problem is that the spot is slightly off centre.

Bhindi in Oxy print ad

Nose ornament in Oxy print ad

Credits

The Oxy campaign was developed at Ogilvy South Africa by creative director Gerry Human, art directors Daryn Moore, Karin Barry, copywriter Neo Mashigo, with photographer Jason Robinson. Bhindi won a silver award at the 2005 Loerie Awards.

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This entry was posted on Saturday, January 12th, 2008 at 7:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.