Our Inspiration for Ypiranga Paint

Ypiranga Paints in Brazil tells us that their inspiration comes from places with a lot of variety – places inhabited by birds and fish. That’s the message in these two print advertisements. The cluttered nature of the print advertisements links in with the sense of variety. However the strap line doesn’t quite measure up to the visual art. Perhaps it did in Portuguese?

Ypiranga Paint advertisement

Ypiranga Paint advertisement


Our Inspiration was developed at Long Play 360º, São Paulo, Brazil, by creative director Fernando Luna, art director/illustrator Rodrigo Moretto, copywriter Francine Bittencourt and photographer Alexandre Prada.

Filed under: Print