Australian company Origin Energy expressed support for the WWF Earth Hour campaign in 2008 with a darkened print advertisement. “At Origin, one of the things we’re doing to help create a brighter future is taking part in Earth Hour. On Saturday, 29th March get on board and switch off your lights between 8-9 pm. For more ways to make a difference to our environment, visit originenergy.com.au Together we can make a difference.”
The Origin campaign was developed at The Campaign Palace Melbourne, by creative director/art director Tony Leishman and copywriter Ben Birchall.