The TV advert shows a “grabber” making its smooth deliberate descent into a swarm of transparent animal balloons. The Dolphin symbolizes fun-loving, sociable types, providing unlimited free texts and free mobile access to Facebook, MySpace and Bebo. The Canary symbolizes social chatter, providing free evening and weekend minutes every month, just for topping up. The Racoon is a no-frills package, providing a 15p flat call rate and 10p texts to any network, any time. The Camel symbolizes the international caller, providing calls to over 50 countries from just 5p per minute.
“I am all the choices I make in life. I am festivals, not clubs. Brown sauce, never red. I know exactly what I want. I am an Orange Pay As You Go and get to choose a reward that’s right for me.”
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The Grabber advert was developed at Fallon, London, by creative director Tony McNear, creatives Dave Lang and Martin Gillan, and agency producer Bhuglah.
Filming was shot by director Reuben Sutherland via Joyrider Films, London, with director of photography Jonas Mortensen, 3D animators Matt Westrup, Christian Jelen and Russell Boyd, and producer Spencer Friend.
Editor was Spencer Ferszt at Marshall Street Editing, London.