Optus Elephant at Australian Open Tennis

Optus continues its sponsorship advertising deal with the annual Australian Open tennis championship with TV ads featuring tennis players and elephants. The first ad, a 30 second spot released in the summer of 2006, featured Australian tennis player Sam Stosur being drenched by an elephant on court. Stosur attempts to return the favour. The tagline, “Supporting Australian tennis every way we can”.

Optus Elephant at Australian Open


Click on the image below to play the video in YouTube

In 2007 the Optus campaign showed oversized humans dwarfing elephants, with the tagline “We’re helping Australian tennis grow”. This year Optus has launched a new TV ad in the series, featuring a player returning balls to what at first appears to be a serving machine. The camera moves to suggest that he’s been facing the work of an elephant.

Credits

The Optus Australian Open campaign has been developed by M&C Saatchi, Sydney.

Filed under: Commercials, Optus

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  • Marion Scott

    I would like to know if the ‘elephant’ in the Sam Stosur commercial – is really responsible for the water spraying onto Sam Stosur, OR, how was it done? Is it trick photography? Thanks from Marion