Optica Caroni Eyeballs
Optica Caroni, an eyewear retailer in Venezuela, presents sunglasses as welcome and much needed tools in the battle against the ferocious sun, with a print advertising campaign by Draft FCB Caracas. In “War” eyeballs use sunglasses as a shield in the desert. In “Bathroom” a sole eyeball uses a pair of sunglasses to brave the daylight.
The Optica Caroni campaign was developed at Draft FCB Caracas, Venezuela, by creative directors Macoco Moreira, Carlos Rusconi, art directors Daniel Caiman Méndez, Francisco Kalatayú Jimenez, copywriter Diógenes Méndez, photographer Harold Gonzalez, with sculptures by Francisco Kalatayú Jimenez and Daniel Caiman Méndez.