Open Your Mouth for Childcry

Childcry, an organisation in Belgium providing support for survivors and secundary victims of sexual abuse, has worked with Duval Guillaume to produce a chilling appeal to the public. If you see signs of sexual abuse, open your mouth and say something.

Child in dentist's chair in Childcry TV commercial

A young girl sits in a dentist’s chair. It appears as though she’s worried about having her teeth looked at. But it becomes clear that something else has been going on at home… Click on the image below to play the video.


The ChildCry campaign was developed at Duval Guillaume by creative director Geoffrey Hantson, copywriter Philippe Blonde, art director Kristoff De Prins and account manager Patrick Clymans.

via Reklamewereld and Duval Guillaume.