French TV channel Sci Fi appeals to the heart in Orphanage, a spot in which an alien (ET/Gollum) is abandoned to the mercies of young boys at Last Hope Orphanage.
The campaign, online at www.adoptscifi.fr, encourages viewers to play with and finally adopt Sci Fi.
Click on the image below to play the video in YouTube
Credits
The Orphanage spot was developed at BETC Euro RSCG, directed by Reynald Gresset via Quad Productions, Paris, with director of photography Arnaud Potier. Post production was done at Wizz, Paris.
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