Open Your Eyes to Saturated Fat

World Heart Foundation is calling on consumers to be more aware of the levels of saturated fats in common foods such as butter, cheese, croissants and steak. World Heart Day, being held on 28 September 2008, is designed to raise awareness of personal risk for cardiovascular disease. A series of photographs adds new meaning to the phrase “still life”. Butter in silver paper is shown with razor blades, cheese in a human-size mouse trap, steak on a barbecue/bear trap, and croissants with snakes. The website, badfats.eu, is not operational.

Credits

The Saturated Fat campaign was developed at BBH London by art directors/copywriters Dave Monk and Matt Waller with photographer Peter Lippmann, represented by Carolyn Trayler Agency.

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Location (UK).

This entry was posted on Monday, September 8th, 2008 at 12:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.