Open Your Eyes to Saturated Fat

World Heart Foundation is calling on consumers to be more aware of the levels of saturated fats in common foods such as butter, cheese, croissants and steak. World Heart Day, being held on 28 September 2008, is designed to raise awareness of personal risk for cardiovascular disease. A series of photographs adds new meaning to the phrase “still life”. Butter in silver paper is shown with razor blades, cheese in a human-size mouse trap, steak on a barbecue/bear trap, and croissants with snakes. The website, badfats.eu, is not operational.

Butter in WWF Saturated Fat print advertising campaign


Cheese in WWF Saturated Fat print advertising campaign

Steak in WWF Saturated Fat print advertising campaign

Croissants in WWF Saturated Fat print advertising campaign

Credits

The Saturated Fat campaign was developed at BBH London by art directors/copywriters Dave Monk and Matt Waller with photographer Peter Lippmann, represented by Carolyn Trayler Agency.

  • Sarah C.

    Wow. Great article! I think the pictures a brilliant! My favorite is the croissants with snakes. I think It is great to show how saturated fat is in everyday food items!