One Click for Road Safety

The Office of Road Safety in Western Australia has launched a print advertising campaign reminding drivers of the difference made by wearing a seat belt. The three posters show X rays of a back, neck and head region (brain). “One click could change your future. Belt up. Drive safe. Arrive safe.”

Credits

The One Click campaign was developed at Marketforce, Perth, by executive creative director/art director Andrew Tinning, art director/copywriter Steve Lorimer, copywriter Tom Wilson, with retouching done by Madeleine de Pierres.

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Location (Australia).

This entry was posted on Friday, May 23rd, 2008 at 7:33 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.