One Click for Road Safety

The Office of Road Safety in Western Australia has launched a print advertising campaign reminding drivers of the difference made by wearing a seat belt. The three posters show X rays of a back, neck and head region (brain). “One click could change your future. Belt up. Drive safe. Arrive safe.” Click on each image for a better resolution.

One Click Back

One Click Neck

One Click Brain


The One Click campaign was developed at Marketforce, Perth, by executive creative director/art director Andrew Tinning, art director/copywriter Steve Lorimer, copywriter Tom Wilson, with retouching done by Madeleine de Pierres.

Filed under: Office of Road Safety, Print, Road safety