One Click for Road Safety

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The Office of Road Safety in Western Australia has launched a print advertising campaign reminding drivers of the difference made by wearing a seat belt. The three posters show X rays of a back, neck and head region (brain). “One click could change your future. Belt up. Drive safe. Arrive safe.” Click on each image for a better resolution.

One Click Back


One Click Neck

One Click Brain

Credits

The One Click campaign was developed at Marketforce, Perth, by executive creative director/art director Andrew Tinning, art director/copywriter Steve Lorimer, copywriter Tom Wilson, with retouching done by Madeleine de Pierres.

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Location Australia (Australia).

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Posted in Inspiration, Print Press Posters Billboards



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