Olympus Tumbles in Blue Mountains

Olympus has released another TV ad demonstrating the toughness of its cameras. (See my post on the earlier Toddler ad for the Mju 790) This time it’s a tumble for the tough 1030 SW. A sightseeing couple set their camera up on a fence looking out over a misty valley. All of a sudden the camera tumbles over the edge, bouncing from rock to rock, scaring the native wildlife. Strangely, the camera lands back at their feet, in a puddle. The couple are puzzled. Their dog in the campervan can’t work it out either. Oh well. Let’s just take the photo. The 1030 SW is so tough, it’s like nothing ever happened.

Couple look over fence at their tumbling Olympus camera

Click on the image below to play the video.


Tumble was developed at JWT Sydney by executive creative director Andy DiLallo and Jay Benjamin, art directors/copywriters Chris Moreira and Mark Scholler, account managers Peter Bosilkovski and Fiona Tenaglia, and agency producer Gerri Hamill.

Couple look over fence at their tumbling Olympus camera

Filming in the Blue Mountains, near Sydney, was shot by director Paul Middleditch, via Plaza Films, with producer Peter Masterton. Editor was Peter Whitmore, at The Editors. Sound was designed at Sound Reservoir.