The Inspiration Room

Olympus stores Sophie’s Memories

Olympus in Australia has launched a press and poster advertisement capturing the memories of Sophie, demonstrating the capacity of the new 2GB memory card.

What a range of memories on one card! From a lingering kiss and a praying mantis in the foreground, to a giant teddy bear, skateboarder, tandem sky dive, Leaning Tower of Pisa, Mount Fuji, giraffe, surf, Ferris wheel and totem pole in the background.

Credits

Sophie’s Memories ad was developed at JWT Sydney by executive creative directors Andy DiLallo and Jay Benjamin, art directors/copywriters Michaela Brown and Michaela Brown, group account director Peter Bosilkovski, with photographer Sean Izzard, designer Jeffrey Oley, visualizer Morgan Denton and retoucher Marcus Thyer at The Cave.

Neighbouring Posts

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Location (Australia).

This entry was posted on Monday, April 14th, 2008 at 1:32 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: JWT Sydney, Marcus Thyer, Olympus, Sean Izzard

Posted in Inspiration, Print Press Posters Billboards