Olympus stores Sophie’s Memories
Olympus in Australia has launched a press and poster advertisement capturing the memories of Sophie, demonstrating the capacity of the new 2GB memory card.
What a range of memories on one card! From a lingering kiss and a praying mantis in the foreground, to a giant teddy bear, skateboarder, tandem sky dive, Leaning Tower of Pisa, Mount Fuji, giraffe, surf, Ferris wheel and totem pole in the background.
Sophie’s Memories ad was developed at JWT Sydney by executive creative directors Andy DiLallo and Jay Benjamin, art directors/copywriters Michaela Brown and Michaela Brown, group account director Peter Bosilkovski, with photographer Sean Izzard, designer Jeffrey Oley, visualizer Morgan Denton and retoucher Marcus Thyer at The Cave.