Olympus has launched a brand campaign in Australia, highlighting the benefits of its range for both the professional and amateur photographer. Three print advertisements feature models Declan, Mickey and Dinka, each incorporating four different facial expressions. The text on the side, subtly placed, is “Olympus. Capture Every Mood”.
The Olympus campaign was developed at JWT Sydney by creative directors/copywriters/art directors Jay Benjamin and Andy DiLallo and creative services manager Graeme deVallance, with designer Jeffrey Oley, photographer/retoucher Simon Harsent.