Oldtimer Boot Club Zürichsee in Zurich used an image from the Titanic movie to recruit new members. Instead of Jack and Rose standing at the bow of the ship, we have an older couple looking over the sea.
Credits
The Boot Club ad was developed at Krieg Schlupp Bürge/Springer & Jacoby, Zurich, by executive creative director Daniel Krieg, copywriter Nicole Maczko, art director Charles Blunier, typographer Andrea Heierli, photographer Sven German, and Old Timer marketing director Marco Serratore.
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