Olay hides age in camouflage in this print advertising campaign featuring snake, leopard and tiger skins. Look out for the ages of 40, 41 and 53. The ads were produced entirely in CGI. No animals were harmed to produce the campaign.
The Camouflage campaign was developed at Saatchi & Saatchi London by executive creative directors Paul Silburn and Kate Stanners, creative director Daniel Mailliard, copywriter Jonathan Benson and art director Stanley Cheung, with typography and retouching done at First Base by Lewis Rowe.