NZ Ski Jump over the Fold
NZSki.com’s competion for a free season pass in 2007 was promoted in a full-page broadsheet advertisement in which a skiier’s jump is brought to life by the fold in the page. “2000 acres of snow. Yours for free. Go to www.freepass.co.nz before midnight Sunday, 20th May 2007, and answer a simple question to go into the draw to win a free NZSKIPASS providing unlimited skiing and riding for the 2007 season at Coronet Peak, Mt Hutt and the Remarkables ski areas.”
The NZ Ski campaign was developed at Special Group by creative director/art director Tony Bradbourne, copywriters Rob Jack and Steve McCabe, with retouching done at The Lounge with media placement by Lexie Ribot at NAB (Newspaper Advertising Bureau).