The Inspiration Room

Nytol Joan sleeps in Claymation

GlaxoSmithKline in the UK has turned to claymation to help ease public concerns about sleep aids and encourage new users of Nytol.

Joan confides to the camera that she’s having trouble sleeping. What are you supposed to do with yourself at 3 in the morning, besides vacuum cleaning the clothes from out of the wardrobe? When her friend tells her about Nytol she expresses her fears about tablets. Encouraged by her friend, she gives Nytol a try, at 11 pm. In the morning she’s bouncing out, full of energy and happiness to share with the family. “Good mornings follow a good Nytol”.

Click on the image below to play the video in YouTube

Credits

GlaxoSmithKline marketing manager Chantal Busson worked with the Grey London team, including copywriter Simon Butler, art director Geoff Smith, planners Nicholine Hayward and Daniel Sherrard. Mediacom media planners were Jon Wilson and Rebecca Collins.

Animation/filming was directed by Luis Cook via Aardman Animations with editors Dan Williamson and Adam Dymond. Post production was done at both Aardman Animations and Absolute Post. Audio post-production was done by Joe Mount at Wave Studios.

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Location (UK).

This entry was posted on Sunday, August 24th, 2008 at 7:19 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Aardman Animations, Grey London, Luis Cook, Wave Studios

Posted in Inspiration, TV Ads Cinema and Online Videos

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1. Recent Links Tagged With "aardman" - JabberTags says:

   January 9, 2009 at 2:34 pm

   [...] by Falfaria on Tue 06-1-2009 Insects by Aardman Animations Saved by raven190 on Fri 02-1-2009 Nytol Joan sleeps in Claymation Saved by mossko on Fri 26-12-2008 Animation for the Nation Saved by mgahan on Wed 24-12-2008 [...]

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