GlaxoSmithKline in the UK has turned to claymation to help ease public concerns about sleep aids and encourage new users of Nytol.
Joan confides to the camera that she’s having trouble sleeping. What are you supposed to do with yourself at 3 in the morning, besides vacuum cleaning the clothes from out of the wardrobe? When her friend tells her about Nytol she expresses her fears about tablets. Encouraged by her friend, she gives Nytol a try, at 11 pm. In the morning she’s bouncing out, full of energy and happiness to share with the family. “Good mornings follow a good Nytol”.
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GlaxoSmithKline marketing manager Chantal Busson worked with the Grey London team, including copywriter Simon Butler, art director Geoff Smith, planners Nicholine Hayward and Daniel Sherrard. Mediacom media planners were Jon Wilson and Rebecca Collins.
Animation/filming was directed by Luis Cook via Aardman Animations with editors Dan Williamson and Adam Dymond. Post production was done at both Aardman Animations and Absolute Post. Audio post-production was done by Joe Mount at Wave Studios.