Nurofen gives Ned Kelly release

Ned Kelly, the iconic Australian outlaw, is given a reprieve from pain and persecution in a TV ad for Nurofen being aired in Australia. The spot shows Kelly fighting it out with the police at Glenrowan Hotel, wearing his armour and helmet and trying to deal with a serious tension headache. All is solved, however, with the discovery of a packet of Nurofen. The ending provides a rewrite of Australian history.

Ned Kelly headache in Nurofen advertisement

Click on the image below to play the Ned Kelly video.


The Ned Kelly Nurofen spot was developed at Euro RSCG Australia, Sydney, by executive creative director Rowan Dean and agency producer John Lamble.

Filming was shot by director David Denneen via Filmgraphics, Sydney, with executive producer Anna Fawcett and director of photography Matt Stewart