Nova Breakfast Show Spoofs Treatment
Brisbane radio station Nova 106.9 promoted its breakfast show with a series of television commercials spoofing advertising for nicotine patches, nasal delivery technology and hair re-growth treatment.
The Nova Institute provides the Nova Treatment for lifestyle problems of energy lows, struggling to get up in the morning, and baldness. “A dose of Meshel, Ash, Kip & Luttsy in the morning can really make a difference to your life.’ In “Model Girl” a woman with a clerical job talks about how wearing the Nova patch gave her the confidence to be a model on the catwalk. There’s a warning about the potential side effects. In “Workout Guy” we’re introduced to a guy with a waking up problem. “I used to have a problem getting up in the morning. Well… let’s face it, I had a problem getting up anytime.” In “Hairy Guy” we’re shown the Nova solution for baldness. “I knew I had a problem. People just didn’t see me for who I really was…”
The Launch campaign was developed at TPD Media Brisbane by executive creative director Peter Marshall, creative director/art director Darren Roach, copywriter Sarah North, art director Michael Cox, agency producer Peter Threlfall, and cameraman Chris Deadman.