NSW Women’s Refuge Movement ran an award-winning advertising campaign building awareness of the issues facing women looking for safety, and the need for funding. The campaign, launched in July 2006, won
Newspaper and magazine advertisements, along with bus shelter posters, show suburban homes without windows and doors, providing a sense of being trapped. The text: “For many women there is no escape from domestic violence.”
The New South Wales Women’s Refuge Movement is a network of 57 women’s refuges across the state that provides support for victims of violence in the home.
“Last year our member refuges accommodated and supported thousands of women and children escaping domestic violence” said Ms Marilyn Fogarty, Vice-Chairperson of the NSW Women’s Refuge Movement Working Party. “But unfortunately we had to turn away just as many, as refuges were full. We are very concerned that at least some of these women and children may have had to return to violence, due to lack of other options”.
The Womens Refuge campaign was developed at Publicis Mojo by copywriter Sean Larkin, art director Ruth Bellotti, with photographer Tania Burkett, The Sunday Gardeners, and retoucher Toby Pike at Electric Art.