Nssan Australia is launching the King Cab Navara range of utes with a television commercial featuring a game of Bobcat soccer. The TV ad shows the full range of utility vehicles, the Dual Cab, King Cab and Single Cab, towing trailers with Bobcat loaders to the venue. What follows is an all-out contest for the giant soccer ball. The ad finishes with the players and ref posing in front of their utes, there and gone again, there and gone again. That’s one way to draw attention to the Navara range.
Click on the image below to play the video in YouTube (HD)
The Bobcat Soccer ad was developed at Whybin TBWA, Melbourne, by creative director Scott Whybin, copywriter Andy Lish, art director Chris Andrews and agency producer Margot Ger.