Nissan has launched the Dualis in Australia with a TV advertising campaign featuring creative work by UK film director Tony Kaye. The DUALIS is being promoted as the world’s first true compact cross-over design of a sporty hatchback and an SUV. The Half and Half spot plays on the ‘two cars in one’ concept. The ad uses an approach consistent with a Playstation advert – fantasy, mix and match faces…
Click on the image below to play the video in YouTube
The campaign combines television advertising with outdoor cinema advertising at Nissan Moonlight Cinemas, together with sponsorship of the Seven Network’s It Takes Two (a convenient fit with the ‘two cars in one’ concept).
The Half and Half campaign was developed at Whybin\TBWA\TEQUILA, Melbourne, by creative director Scott Whybin, copywriter Rob Hibbert, art director Justine Gallacher, agency producer Margot Ger, account director Roger O’Donnell and planner Paul Mayes.
Filming was shot in Melbourne by Tony Kaye, via Renegade Films, Melbourne, with a large Australian crew and producers Joe Connor and David Kerr.
Sound design and music were produced by Hugh Harris, London.