Nike Women Here I Am
Nike is working with Wieden+Kennedy Amsterdam to tell the stories of five female athletes, a part of the Nike Women campaign inspiring young women by showing that girls who have sport in their lives also have greater self-confidence.
Maria Sharapova Be Your Own Fan
“They” love her one day and hate her the next. Glorify her, then vilify her. Yet despite the naysayers, critics and cynics, Maria thrives. 18 WTA and three Grand Slam titles later, she continues to be rewarded for listening to no one but herself.
Simona La Mantia – A Short Story of a Tall Girl
Only after a schoolyard race did Simona start to see the value of her too-long legs. It sparked a new interest in the track where her parents trained and she soon discovered a passion for jumping. She went on to compete as a triple jumper in the Olympic Games in 2004, the World Championships in 2005, the National Championships in 2006, and she’s now training to qualify for Beijing.
Nicola Sander – Conversation From The Inside
Originally a hurdler, Nicola overcame heartbreak and injury, injury, and has risen to become a formidable sprinter and a Beijing hopeful. Among her many accolades, she won silver in the 2007 World Championships and became European Indoor Champion, both in the 400 metres. Last August she was also named British Woman Athlete of the Year. She says her strength has always come from maintaining her sense of humour and listening to her body.
Nicola Spirig – Show Me Your Dark Side, Mother Nature
Despite growing up in a family of sports enthusiasts, Nicola had no designs on becoming a professional athlete. Yet as she found herself wanting to push her physical limits, she fell in love with the triathlon. To Nicola, the harder the race, the bigger the rush. This mentality has served her well as she has succeeded in becoming Junior European Champion, Junior World Champion, 3rd in the Elite European Championship, and is now ranked 6th in the world. If the physical exhaustion of being a professional triathlete ever starts to feel too easy, she has a second career as a law student to fall back on. Click on the image below to play the video.
Delphine Delsalle – Do Jodo
Delphine attributes her success as a judoka to everything from cross training, to perseverance, to dreaming. Despite the combative and demanding nature of her sport, she remains true to her femininity and even her oh-so-girlish indulgence of shopping.
The Nike Women campaign team included brand communication manager Enrico Balleri, associate managing director Paolo Tubito, brand communications manager Adam Collins,advertising and content manager Marcella Fauci, Nike EMEA digital brand manager Caroline Bleeker.
The Here I Am campaign was developed at Wieden & Kennedy Amsterdam by executive creative directors John Norman and Jeff Kling, creative directors/copywriters Mark Bernath and Eric Quennoy and Betsy Decker, art directors Anders Stake and Darren Watkins, planner Jenny Howard, agency producer Cat Reynolds, group account director Patricia Cerda, account director Abi Findlay, account manager Giuseppe Puglisi, and business manager Maureen Doyle.
La Mantia and Sanders were directed by Nieto via Paranoid US, with executive producers Claude Letessier, Phillip Detchmendy, head of production Cathleen O’Connor, producer Anne Lifshiftz, post producer Guillaume Raffi, line producer Romain Staropoli. Post production was done at Digital District by executive post producer David Danesi, post coordinator Alexis Vieil, Lead After Effects artist Freddy Salazar. Sound was designed at X-Track, Paris.
Nicola Spirig was directed by Edouard Salier via Paranoid US with executive producers Claude Letessier and Phillip Detchmendy, head of production Cathleen O’Connor, producer Anne Lifshiftz. Post production was done at Digital District by executive post producer David Danesi, post coordinator Alexis Vieil, post producer Guillaume Raffi, line producer Romain Staropoli, graphics artists Julien Choquart, Lead 3D artist Jean Lamoureux, Flame artist Christophe Richard. Sound was designed at Massive Music, with music composed by Hans Brouwer & R. Gommans.
Delphine was directed by Adam Marko-Nord via Stink Digital, with executive producer/producer Mark Pytlik, lead animators Kalle Sandzen and Niklas Lundgren, Lead modeller Daniel Westlund, assistant animators Adrianos Papamarkous and Frans Akare, Alphaville producer Sara Waldestam. Sound was designed at Q Department by Drazen Bosnjak with producer Zack Rice.
Sharapova was directed by Sophie Gateau via Paranoid US with executive producers Claude Letessier and Phillip Detchmendy, head of production Cathleen O’Connor, producer Anne Lifshiftz, post producer Guillaume Raffi, line producer Romain Staropoli. Post production was done at Digital District by executive post producer David Danesi, post coordinator Alexis Vieil, illustrator Martin Etienne, Lead After Effects artist Dan Elhadad. Sound was designed at X-Track, Paris.
Tagged: Adam Marko-Nord, Alphaville, Anders Stake, Betsy Decker, Darren Watkins, Edouard Salier, Eric Quennoy, Jeff Kling, John Norman, Maria Sharapova, Mark Bernath, MassiveMusic, Nieto, Paranoid US, Q Department, Sophie Gateau, Stinkdigital, W+K Amsterdam, Wieden+Kennedy, X-Track
Location: The Netherlands