Nike Plus Revolution on Starting Line

Nike Japan launched a revolution in January 2008 with a TV advertisement showing runners from around the world racing together. “The days of running alone are over. Welcome to the world’s largest running club.”

Days of Running Are Over

Runners line up on their own starting lines at locations around the world, each wearing iPod earphones. By the end of the spot we see them sharing one starting line, sent off with the touch of an iPod.

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Thirty Seconds Japanese

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The Nike Revolution ad was developed at Wieden + Kennedy, Tokyo by executive creative directors Sumiko Sato and Hiroshi Yonemura, creative director Kounosuke Kamitani, art director Naoki Ga, head of broadcast Alana Hall, agency producer Tieneke Pavesic.

Filming was shot by director Laurent Chanez via Identity, New York, with executive producer Joe Masi.

Line producer was Skot Bradford. Editor was Brad Waskewich at Spotwelders with executive producer Tommy Murov.

Post production and effects were developed at The Mill by CG artist Dave Parker, colorist Damien Van Der Cruyssen, executive producers Gabrielle Gourrier and Helen Hughes.

Music was put together at Eleven, mixed by Jeff Payne.

Print was shot by Daisuke Hasegawa (DYSK) and Monte Isom.