Nike Lab promotes the innovation associated with footwear at the Olympics in “Moon Jump”, a television commercial showing the long jump event in low gravity. An astronaut leaps through the air, landing on the moon’s surface in Nike Lunar Racers. The ad finishes with a link to www.nikelab.com.
Click on the image below to play the video in YouTube
The Nike Moon Jump ad was developed at Wieden+Kennedy, Tokyo, by creative directors Sumiko Sato and Hiroshi Yonemura, art director Chris Hutchinson, copywriter Driscoll Reid, and agency producer Jen Dennison.
Filming was shot by Chris Hutchinson and Driscoll Reid.