The IPA (Institute of Practitioners in Advertising) promoted The Night of the Adeaters, as run in London this month, with a set of posters designed by Euro RSCG London. Look out for dining references to Cadbury’s drumming Gorilla, Duracell’s drumming bunny, Levi’s Flat Eric and coloured balls from Sony
The Night of the AdEaters originated in France in 1981 and is now a global phenomenon with shows in more than 150 cities across 52 countries. The show at London’s Bloomsbury Theatre invited the audience to indulge in a taste of the best Russian, Asian, African, South American and UK advertising in over 350 films.
The reel is drawn from the Jean Marie Boursicot Cinématheque which is the only film library in the world dedicated to TV and cinema commercials. Today, this privately owned library contains more than 800,000 commercials from all around the world, the very first one dating back to 1898.
The London campaign was developed at Euro RSCG London by copywriter Fabio Abram and art director Braulio Kuwabara.