New Zealand Mint, specialists in bullion investments, have been encouraging investors to include gold as part of their financial portfolios. Three print advertisements feature gold writing on leather. “New Zealand Mint, the authority in precious metal investment”. “Money makes the world go round. Gold stops the world from getting dizzy when the ride’s over”. “Man extracts gold from deep holes. Every now and then gold returns the favour”. “Investors who’ve had a near debt experience report seeing a bright yellow light at the end of the tunnel”.
The campaign was developed at Republik Communications, Auckland, New Zealand by copywriter Ravi Eshwar and art director Greg Wylie.