New York Times Media and Advertising
Today’s Site of the Day is the New York Times Media and Advertising section. The New York Times, founded in 1851, was one of the first newspapers to go online, in 1995. The NYTimes site is ranked 99th in the world according to Alexa.
Advertising columnist Stuart Elliott has 20 questions to ask about advertising, marketing, media and popular culture. Starting with, “Did Michael Phelps agree to appear on boxes of Kellogg’s cereals like Corn Flakes and Frosted Flakes because the Kellogg Company promised that Tony the Tiger would change his famous growl from “Grrrrreeeat” to “Eiiiiiiggght”?”
Advertising reporter Stephanie Clifford reflects on a recent trend in which Google reaches out to advertising agencies through events called Campus@.
Media reporter Brian Stelter, with a background blogging at Bistro.com’s TVNewser, has recently posted on the challenges of making money out of online content, and a recent trend in which Twitter users pose as characters in their favourite shows.
Heather Timmons writes about the storm in India caused by fashion photographs featuring poor children.
Back in 2005 the NY Times launched TimesSelect, charging readers to access certain columns. However the scheme was dropped in 2007, with a recognition that advertising income could cover costs. Registration (free) is still required to read archived articles at the NY Times, though you can gain direct access to recent articles through our New York Time RSS feeds on The Inspiration Room front page.