New Breed of Mack Trucks

Mack Trucks is promoting the New Breed of trucks in Australia with a print advertising campaign featuring the Trident, Titan, Granite and Super Liner.

“Built to hunt quarry”

“Intimidates Loads”

“Turn bitumen into catwalk”

“Thrive between rock and a hard place”

Credits

The Mack truck campaign was developed at Publicis Mojo Brisbane, by Greg Crawford, Billy Grantley and art director Andrew Goodall, with photographer Urs Buhlman. Retouching was done at Electric Art.

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Location (Australia).

This entry was posted on Monday, May 5th, 2008 at 9:10 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.