New Breed of Mack Trucks

Mack Trucks is promoting the New Breed of trucks in Australia with a print advertising campaign featuring the Trident, Titan, Granite and Super Liner.

Mack Trident print advertisement

“Built to hunt quarry”

Mack Titan print advertisement

“Intimidates Loads”

Mack Superliner print advertisement

“Turn bitumen into catwalk”

Mack Granite print advertisement

“Thrive between rock and a hard place”


The Mack truck campaign was developed at Publicis Mojo Brisbane, by Greg Crawford, Billy Grantley and art director Andrew Goodall, with photographer Urs Buhlman. Retouching was done at Electric Art.