New Beetle by Special Delivery Only

Impact BBDO, Lebanon, presents Volkswagen’s New Beetle with a witty play on pregnancy. “New Beetle, By Special Delivery Only”. Take a closer look and you’ll find that there’s enough ambiguity in the photograph to allow for a pregnant woman, or a woman lying behind a specially wrapped Volkswagen Beetle.

Volkswagen New Beetle by Special Delivery Only

Credits

The New Beetle by Special Delivery Only ad was developed at Impact BBDO by creative director Carlos Amseyan and art director Hovsep Guerboyan.