Tracfone is promoting Net10 Mobile Services through the eyes of the League of Evil, a fearsome group of villains who have finally met a force more evil than themselves: their cell phone company. In contrast, Net10 is shown as having no contracts, no bills and no evil.
Five of the eight animated spots from the League of Evil campaign are online at the Net10 No Evil YouTube channel.
Meanwhile, at the League of Evil…
Agent
Agent discovers that evil cell phone companies charge big fees to cancel.
Click on the image below to play the video in YouTube
Nights and Weekends
Evil cell phone companies charge for “free” nights and weekends. “But nights and weekends am free”.
Click on the image below to play the video in YouTube
Obvious
The evil of most cell phone companies is so very subtle…
Click on the image below to play the video in YouTube
Sharak
Sharak the shark complains about evil cell phone companies that charge you even when you don’t use your phone.
Click on the image below to play the video in YouTube
Brain
Confusing cell phone bills are evil.
Click on the image below to play the video in YouTube
Credits
The League of Evil campaign was developed at Droga5, New York, by creative chairman David Droga, executive creative director Ted Royer, copywriter Kevin Brady, art director Alex Lea, agency producer Robin Feldman.
Animation was directed by Mike Foran via World Leaders Entertainment, New York, with producers Charlie Miller and Ben Stein.
The campaign won a Gold Film Lion at Cannes, a Gold award at the One Show, and a Silver at the ANDY Awards.
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Net 10 also has a ‘Heros’ side of this campaign that we helped create content for. We just finished up an assignment where our community created great pieces telling stories of the heros they know. Come check out some of the videos they came up with.
I hate Net10 it charges me for things I don’t even do. One time it charged me $8 to recieve a picture message