The Inspiration Room

Nescafe Space Experience

Nescafe France has launched a coffee cup into space to help the French rediscover coffee. “Space Experience”, a 30 second television commercial, shows a coffee cup travelling on a train towards an animated world of drudgery. The cup is inspired to hit the red Nescafe button, initiating a launch into space filled with Nescafe Espresso coffee.

Music is Psyché Rock, a 1967 piece by French composer Pierre-Henri, known to many for its influence on the theme tune of Futurama. The track was originally released as part of the experimental album, Messe pour le temps présent, in collaboration with choreographer Maurice Béjart.

Click on the image below to play the video in YouTube (HD)

Credits

The Space Experience was developed at Publicis Conseil, Paris, by co-president Olivier Altmann, creative directors Celine Houard ad Celine Colin, art director Pierre Pénicaud, copywriter Nicolas Schmitt, agency producer Dominique Salzmann, and strategic planner Delphine Voituriez.

Animation was directed by Akama (Alexandre Ada and Cédric Jeanne), via Wanda Productions with executive producer Claude Fayolle, producers Timothé Rosenberg, Patrick Pauwels, Peter Marcus (WAM), post production producers Laurence Lelong (Akama Productions).

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Location (France).

This entry was posted on Tuesday, November 25th, 2008 at 10:00 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Akama Studio, Nescafe, Publicis Conseil, Publicis Conseil Paris, Wanda

Posted in Inspiration, TV Ads Cinema and Online Videos

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1. Nescafé schiet kop koffie de ruimte in - zonder George Clooney | Reclamewereld says:

   November 26, 2008 at 11:41 pm

   [...] Mooi gemaakt, fascinerend om te bekijken, deze commercial. En weer scherp te zien op YouTube, ook nog in YT’s ”breedbeeld.”  Thank you, YouTube. Nescafé France lanceerde een kop koffie in de ruimte, ter herontdekking koffie, de Espresso variatie.  “Space Experience” duurt slechts 30 seconden en is gemaakt door reclamebureau Publicis in Parijs, de animatie is van Akama. Knap allemaal. Maar geef mij ”onze” George Clooney en zijn Nespresso maar. Koffie, dan denkt je toch aan iets heel anders, dan aan outer space. Dan is er geen koffie.  Via The Inspiration Company. [...]

   Reply