Nescafe France has launched a coffee cup into space to help the French rediscover coffee. “Space Experience”, a 30 second television commercial, shows a coffee cup travelling on a train towards an animated world of drudgery. The cup is inspired to hit the red Nescafe button, initiating a launch into space filled with Nescafe Espresso coffee.
Music is Psyché Rock, a 1967 piece by French composer Pierre-Henri, known to many for its influence on the theme tune of Futurama. The track was originally released as part of the experimental album, Messe pour le temps présent, in collaboration with choreographer Maurice Béjart.
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The Space Experience was developed at Publicis Conseil, Paris, by co-president Olivier Altmann, creative directors Celine Houard ad Celine Colin, art director Pierre Pénicaud, copywriter Nicolas Schmitt, agency producer Dominique Salzmann, and strategic planner Delphine Voituriez.
Animation was directed by Akama (Alexandre Ada and Cédric Jeanne), via Wanda Productions with executive producer Claude Fayolle, producers Timothé Rosenberg, Patrick Pauwels, Peter Marcus (WAM), post production producers Laurence Lelong (Akama Productions).