Nando’s in South Africa has launched an online advertisement “Chips”, featuring the bigger, fuller, bouncier, double breasted burger, in honour of Breast Cancer Awareness month. The chicken restaurant chain continues the usual irreverence with an angle that would prevent the commercial from appearing on television screens. A proportion of proceeds from the sale of Nando’s burgers in October goes to Reach For Recovery.
A buxom blonde calls her waitress wanting to know what’s happened to the chips that came with her burger. The astute waitress sees the problem – it’s just a matter of moving the plate out from under the woman’s bust…
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“At Nando’s we understand that breasts are important and this campaign, although in-line with Nando’s irreverent and quirky advertising style, is also aimed at raising awareness for Breast Cancer month. A percentage of the proceeds taken from the sale of every burger will go to Reach for Recovery to support the invaluable work they do to fight breast cancer,” says Nando’s brand manager, Lara Easthorpe.
The Double Breasted campaign was developed at Black River F.C. Johannesburg by creative director Ahmed Tilly, copywriter Dhasagan Pillay, art director Vumile Mavumengwana and Alan Lewus, and agency producer Alison Pope.
Filming was shot by director Cindy Lee via Fresh Eye Films, with producer Bryan Critchfield. Cindy Lee searched the land looking for an actor who could complement her comedic direction and also had the physical form to overshadow the chips. “Finding the right person was the only tough part. The shoot was fun thanks to a great agency and client,” says Lee.