National Australia Bank launched Celebration Dance, an interactive site in 2007 to connect online bankers with the Australian soccer team at the Asian Cup Games. John Aloisi, Tim Cahill, Harry Kewell and Archie Thompson are shown in animated and photoreal formats, scoring goals and celebrating with dance moves that please the crowd.
Online players use their arrow keys to align with falling symbols to ensure that their chosen Socceroo does the right moves. Get the timing right and the players will be performing the Moon Dance, Saturday Night Fever, the Acca Dacca and other classic dance moves.
Click on the image below to play the video in YouTube
The Celebration Dance site was developed at Clemenger BLUE Digital by creative director Damian Royce and produced at Digital Pictures.
The campaign was a finalist at the London International Advertising Awards 2007, New York Festivals Midas Awards 2007, and AWARD Awards 2007, won silver at the Asia Interactive Awards, silver and gold at W3 Awards USA, and the Australian Interactive Advertising Creative Showcase Award.
via Clint Hannaford