Mylanta for Exotic Food Fearers

Mylanta is being promoted as the solution for Australians concerned about their gastric reactions to exotic foods in a print advertising campaign featuring humorous signs. Nasty Goreng, Sus Shimi and Chili Con Carnage signs all warn diners that they’ll soon be needing the antacid tablets.

Nasty Goreng sign in Mylanta print advertisement

Sus Sushi sign in Mylanta print advertisement

Chili Con Carnage sign in Mylanta print advertisement


The Mylanta campaign was developed at JWT Sydney by creative group head Laurie Geddes, creative group head/art director John Lam, creative group head/copywriter Jason Ross, account executive Peter Bosilkovski, with designer Jeffrey Oley, photographer Adam Taylor. Retouching was done at Electric Art.

Filed under: Mylanta, Print

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