The Inspiration Room

Mylanta for Exotic Food Fearers

Mylanta is being promoted as the solution for Australians concerned about their gastric reactions to exotic foods in a print advertising campaign featuring humorous signs. Nasty Goreng, Sus Shimi and Chili Con Carnage signs all warn diners that they’ll soon be needing the antacid tablets.

Credits

The Mylanta campaign was developed at JWT Sydney by creative group head Laurie Geddes, creative group head/art director John Lam, creative group head/copywriter Jason Ross, account executive Peter Bosilkovski, with designer Jeffrey Oley, photographer Adam Taylor. Retouching was done at Electric Art.

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Location (Australia).

This entry was posted on Tuesday, June 3rd, 2008 at 7:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Adam Taylor, Electric Art, JWT Sydney, Mylanta

Posted in Inspiration, Print Press Posters Billboards

One Response to Mylanta for Exotic Food Fearers

1. Delicious Monster says:

   November 21, 2008 at 1:08 am

   I guess one could eat less exotic food. If that is not the solution then try a Delicious Monster.

   Reply