Mutual Community Health Insurance Has Seen It All

Mutual Community Health Insurance has seen it all in the seventy years since beginning in Australia. That’s the message in this print campaign featuring a sky diver who’s caught a bird in his mouth, a trapped basketball player , and a boy who’s having trouble removing GI Joe from his mouth.

Mutual Community Skydiver

Mutual Community Basketballer

Mutual Community GI Joe Boy


The Seen It All campaign was developed at Clemenger BBDO, Melbourne, Australia, by executive creative director James McGrath, creative directors Cameron Hoelter and Emma Hill, art directors/copywriters Tom Martin and Julian Schreiber, and photographer Mat Baker.