Museum of Childhood Past and Present

The Museum of Childhood in Bethnal Green, London, is part of Victoria and Albert Museum, the United Kingdom’s national museum of applied arts. It’s purpose is to encourage everyone to explore the themes of childhood past and present. To get that message out, the museum teamed up with Abbot Vickers Mead BBDO London to produce what has become an award-winning series of posters and billboards.

Vintage Barbie in Museum of Childhood print advertising campaign


Vintage Barbie dolls. Loved like a sister. Decapitated by a brother. Come make some art. Whether it’s acrylic on canvas, crayon on card or ink on tongue. Finally you can enjoy all those toys Mum wouldn’t let you have. Get there by train, by bus, or by the power of Greyskull.

Inky tongue in Museum of Childhood print advertising campaign

Robot in Museum of Childhood print advertising campaign

Grey Skull in Museum of Childhood print advertising campaign

Credits

The Museum of Childhood campaign was developed at AMV BBDO London, by executive creative director Paul Brazier, copywriter Mike Nicholson, art director/typographer Paul Pateman, and account director James Drummond.

The campaign won a few Shark awards at Kinsale Advertising Festival in Ireland, including silver for Outdoor, gold and silver for best art direction and best use of illustration (Robot and Grey Skull).

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