Munich Agreement in Czech National Museum

The Czech National Museum (Národní muzeum) in Prague brings back the feelings of the 1930s and 1940s in “Munich Agreement”, a television commercial featuring a cleaner with a strong sense of memory.

Munich Agreement Cleaner

The Munich Agreement is the pact from 1938 where Hitler, Mussolini, Chamberlain and Daladier forced Czechoslovakia to give parts of its territory to Nazi Germany. The original copy of the Munich Agreement (German language) has been loaned by Germany to the Czech National Museum for the first time, part of a large exhibition commemorating 90 years since the foundation of Czechoslovakia.

Click on the image below to play the Munich Agreement video.


The Munich Agreement was developed at Euro RSCG Prague by creative directors/copywriters Filip Kukla and Eda Kauba, and art director Ales Pokorny.

Filming was shot by director Jakub Hussar via Armada Films with director of photography Mark Bliss.

See also three other television commercials for the Czech National Museum…

Human Traces

A recreation of the first human landing on the moon asks a very important question.

Click on the image below to play the video.


Independent Czechoslovakia was formed in the ashes of the Austro-Hungarian Empire, defeated in World War I, an event sparked by the assassination of Archduke Franz Ferdinand. What would have happened if the Serbian assassination plot had gone differently?

Click on the image below to play the video.

Mammoth Hunters

Mammoth hunters recreate fire in the Czech National Museum.

Click on the image below to play the video.