MTV Switch, MTV Networks International’s Global Climate Change Campaign, has launched two new commercials aiming at stimulating technology-focused young people to become more active. In “Mud” a male gamer slouches on a couch in a dark room, totally oblivious to the possibilities out in daylight. What if he’s missing a group of bikini-clad young women being sprayed by mud from a car stuck on the beach? In “Stallion” a young woman chats on a laptop in her darkened bedroom. What if she’s missing out on her fantasy coming true outside, a glistening man on a white stallion? Sometimes you will find the real world is much much better…
Click on the image below to play the Mud video in YouTube (HD)
Click on the image below to play the Stallion video in YouTube (HD)
The MTV Switch Real Life is Better campaign was developed at 180 Amsterdam, Amsterdam, by creative director Sean Thompson, art director Chris Landy, copywriter Peter Albores, agency produce Joe Togneri, account director Kyle Marquis and business affairs director Neeza Adenan.
Post production was done at Glassworks Amsterdam, by colourist Steve Miller and producer Charlotte Williams.