Coca-Cola Amatil in Australia is promoting the Mount Franklin sponsorship of breast cancer research with three-dimensional billboards linking the pink bottle tops with the cause. Using a new polystyrene material the billboard displays weigh less and are easier to install than ever before.
“Every mouthful helps RAISE AWARENESS for breast cancer research”.
The 3D builds are being erected at ten sites in NSW, Victoria, Queensland, SA and WA, along with another 52 large format billboards using oOhroad! and Eyecorp inventory.
Credits
The billboard campaign was developed by oOh!media, Publicis Mojo and media agency, Ikon Communications.
via Campaign Brief
(Average: 4.50 out of 5)
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