Mr Lube Ready for a Change
Canadian company, Mr Lube, launched a broadside at new cars sales companies in 2007 with a series of television commercials with the line, “Ready for a change?” The advertisements suggest what most people already suspect, that car salesmen are dishonest when it comes to warranties and service deals.
Role Play
A salesman prepares one of his lackeys to dupe customers into bringing in their cars for oil changes, despite the fact that Mr Lube does it cheaper.
Click on the image below to play the video in YouTube
The Keys
A salesman hypnotizes his customer into bringing his new car back for lube servicing, but makes the mistake of telling him to forget everything.
Click on the image below to play the video in YouTube
Softie
Rick comes into the head salesman to check on his line. “Mercy is for the weak”.
Click on the image below to play the video in YouTube
Credits
The Mr Lube campaign was developed at Rethink, Vancouver, by creative directors Ian Grais and Chris Staples, art director Lisa Chen-Wing, copywriter Rob Tarry, agency producer Ann Rubenstein.
Filming was shot by director Tim Hamilton via Avion Films with director of photography Doug Koch. Sound was designed at Wave Productions. Editor was Don MacDonnell at JMB Post. Line producer was Jennifer Base.
Posted in Inspiration, TV Ads
Related Posts
WWF says ignoring global warming won’t make it go away
EMobile Monkey change for Barack Obama
Get A Mac Loading Ready Run
Be the Change in Year of Creativity
Dixie Chicks Not Ready To Make Nice
Subscribe
Find this article helpful? Keep up with daily posts. Subscribe to our RSS Feed or subscribe to The Inspiration Room Daily by email. Visit The Inspiration Room™ and join our online community.
