Online employment company Monster.com continues the “Your Calling is Your Calling” campaign with “Stork”, the story of a stork which returns to visit a baby now an adult. A stork flies through hill country, deserts, stormy seas, snowy mountains (fighting off a pack of wolves), and thunderstorms to deliver a baby boy to his parents in suburbia. As the baby opens his mouth we’re transported to the future in which a grown man yawns at his desk. He’s clearly not inspired by his office job. The stork returns to his window and makes contact before lowering its head and flying off, perhaps in disappointment. The man looks out the window into the stormy night. “Are you reaching your potential?”
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The Monster.com Stork ad was developed at BBDO, New York, by chief creative officer David Lubars, executive creative director Eric Silver, art director Gerard Caputo, copywriter Reuben Hower, senior agency producers Ed Zazzera and Anthony Curti, and executive music producer Loren Parkins.
Editorial work was done by editor Steve Gandolfi at Cut & Run with assistant editors John Marinis and Chris Mckay, post producers Susan Willis and Angela Hart.
Visual effects were developed at Framestore, London, by VFX supervisor/lead compositor William Bartlett, VFX producer Helen Stanley, CG supervisor Dan Seddon, lead technical director David Mellor, lead animator Michael Mellor and senior animator Dale Newton, senior animator Nicklas Andersson, colorist Matt Turner.