Monster.com, the job seeking web site in the United States, launched ‘Slots’, a TV ad in the ‘Your Calling is Your Calling’. City workers move without moving on their work, to the lullaby-like sounds of the Chemical Brothers. It’s as though each person is a tram or a train confined to the tracks. One man dares to move his legs and break out of his slot. “Find Your Own Path”.
Click on the image below to play the video in YouTube
The Slots ad was developed at BBDO New York by chief creative officer David Lubars, executive creative director Eric Silver, art directors Richard Ardito and Jerome Marucci, copywriter Grant Smith, senior producers Ed Zazzera and Jeff Beverly, music director Rani Vaz.
Editor was Angus Wall at Rock Paper Scissors with editorial executive producer Carol Lynn Weaver and assistant editor Terence Biff Butler.
Music is “Dream On” by The Chemical Brothers, the eleventh track on their 1999 album, Surrender. The lyrics are simple: “Sleep on, dream on”.