Legs Make the World Go Round

Careers website presents a TV advertisement, Legs, one of a series of ads using the theme, “Your Calling is Your Calling”. The hero of the story wakes up to the sounds of the German song, “Happy Wanderer”. He strolls through the street on his huge muscled legs, greeting the locals in Spanish and being greeted in return. He is clearly valued highly by his fellow citizens. The Legs guy descends into a long shaft to the centre of the earth where he relieves a colleague in the job that makes the world go around. “There’s a perfect job for everyone” Legs

Click on the image below to play the video.

Credits Legs was developed at BBDO, New York, by chief creative officer David Lubars, executive creative director Eric Silver, art director Jerome Marucci, copywriter Steve McElligott, senior agency producers Anthony Curti and Ed Zazzera, and executive music producer Loren Parkins.

Filming in Argentina was directed by Rupert Sanders via MJZ, with director of photography Greig Fraser, executive producer Eric Stern and producer Laurie Boccaccio. Production Services Company was Benito Cine, Buenos Aires.

Editorial work was done by editor Bill Smedley at Spotwelders (Work).

Visual effect were developed at MassMarket by VFX Executive Producers Justin Lane, Angela Bowen, VFX Producer Nancy Nina Hwang, VFX Supervisor Cedric Nicolas-Troyan, Lead Flame Artist Cedric Nicolas-Troyan, Flame Artists Chris Staves, Sarah Eim, Lead Technical Director David Chontos, Designer Josh Harvey, CG Animators Jonah Friedman, Chris Hill, Tracking Joerg Liebold, Steven Hill, Hyunjeen Lee, Lead Roto Artist Leslie Chung, Roto Artists J Bush, Alejandro Monzon, Tiffany Chung.

Sound was designed by Ren Klyce at Mit Out Sound and mixed by Tom Jucarone at Sound Lounge, New York. Legs

Music is “The Happy Wanderer” (“Der fröhliche Wanderer) originally written in German by Friedrich-Wilhelm Möller after World War II. The song was performed by Obernkirchen Children’s Choir (Schaumburger Märchensänger), conducted by Friedrich-Wilhelm’s sister Edith Möller.

Lyrics for The Happy Wanderer


I love to go a-wandering,
Along the mountain track,
And as I go, I love to sing,
My knapsack on my back.

Val-deri, Val-dera,
Val-deri, Val-dera.
My knapsack on my back.

I love to wander by the stream
That dances in the sun,
So joyously it calls to me,
“Come! Join my happy song!”

(Chorus concludes with ‘Come! Join my happy song.’)

I wave my hat to all I meet,
And they wave back to me,
And blackbirds call so loud and sweet
From ev’ry green wood tree.

(Chorus concludes with ‘From ev’re green wood tree.’)

High overhead, the skylarks wing,
They never rest at home
But just like me, they love to sing,
As o’er the world we roam.

(Chorus concludes with ‘As o’er the world we roam.’)

Oh, may I go a-wandering
Until the day I die!
Oh, may I always laugh and sing,
Beneath God’s clear blue sky!