Personalised M&Ms are being promoted in the Netherlands through an interactive campaign supported by “Keyboard”, a print advertisement. The campaign, launched in August 2008, invites visitors to the site to send M&Ms as a gift to their friends. The Keyboard print advertisement, which was recognized with a Gold award at the Epica Awards 2008, has the text: “Communication just got Sweeter. Personalise your M&M’s at mymms.nl”
The Keyboard advertisement was developed at FHV BBDO Amsterdam, by creative director Maarten van de Vijfeijken and Joris van Elk, art director Yona Hümmels, copywriter Stef Jongenelen, account directors Marleen Widehaup and Gepke Nederlof, with photography by Fotostudio Beerling, and retouching done by Jeroen Schuyt.