M&Ms Election Campaign

Masterfoods is running a poll in Australia and New Zealand: the M&Ms Elections. The number 1 is a reference to the Australian preferential voting system. Vote Crispy – carrying the nerves of a nation. Vote Green – Miss Green Working the Polls. Vote Yellow the People’s Candy Date. A Vote for Blue is a vote for you. The Revolution is Now. Vote Red!

M&M Elections Vote Crispy

M&M Elections Vote Green

M&M Elections Vote Yellow

M&M Elections Vote Blue

M&M Elections Vote Red


The M&Ms Election campaign was developed at Clemenger BBDO, Melbourne, Australia, by executive creative director James McGrath, creative directors Emma Hill and Cameron Hoelter, art directors Gus Johnston, Russel Fox, copywriters Paul Reardon and Ant White, agency producer Robin Bowles, account managers Ricci Meldrum, Sarah Galbraith, with illustration done at The Craft Shop.