M&Ms Election Campaign

Masterfoods is running a poll in Australia and New Zealand: the M&Ms Elections. The number 1 is a reference to the Australian preferential voting system.

Vote Crispy – carrying the nerves of a nation

M&M Elections Vote Crispy

Vote Green – Miss Green Working the Polls

M&M Elections Vote Green

Vote Yellow the People’s Candy Date

M&M Elections Vote Yellow

A Vote for Blue is a vote for you

M&M Elections Vote Blue

The Revolution is Now

M&M Elections Vote Red

Credits

The M&Ms Election campaign was developed at Clemenger BBDO, Melbourne, Australia, by executive creative director James McGrath, creative directors Emma Hill and Cameron Hoelter, art directors Gus Johnston, Russel Fox, copywriters Paul Reardon, Ant White, Agency Producer Robin Bowles, account managers Ricci Meldrum, Sarah Galbraith, with illustration done at The Craft Shop.

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4 Responses to M&Ms Election Campaign

  1. shaun piper says:

    red is a awsomecolour !!!!!!!!!!!!!!! hhe should have miss green as his gf !!! any way hes awsome

  2. whare pullan says:

    Isn’t there a brown m&m, can people elect the brown one ?
    If not why emit the brown m&m from the election. Since this
    campaign was developed in Australia it wouldn’t have anything
    to do with australia being the most racist country?

  3. Kelly says:

    blaming racism keeps racism going, ya poop-head! cut it out! people are free to choose thier own color – and brown amy be too drab for some. i love green! she’s sexy! its the sign of hope – spring is green. new things, change, growth, youth, fresh, yadda yadda…. positive energy dude! spread it! whoo-hoo, life is good! say it enough and you might begin to believe it- find it! Go Miss Green!! You’re hot!

  4. whare pullan says:

    Hi Kelly never been called a poop head before. You know you are quite right I was being a poop head. Forgive me Kelly I was having a Angry Maori person day. you are right green is a good colour.

    sorry Aussie folks



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