Mitsubishi Lancer Sportback Unveiled

Mitsubishi Motors is unveiling the Lancer Sportback with a television commercial featuring a car driving into a city previously covered by a large white sheet. The five-door 2009 model, unveiled at the Paris Motor Show in October 2008, is shown here in a production developed in Amsterdam, in the Netherlands.

City unveiled in Mitsubishi Lancer Sportback television commercial

Brand new computer generated city buildings are revealed as the drapes are lifted – complete with window washers. Elsewhere the unveiling shows us city park life, with picnickers, frisbee players and bench sleeper. And finally, the Lancer Sportback itself… “Reveal Yourself”

Click on the image below to play the video.


The Mitusbishi Lancer Sportback launch campaign was developed at Etcetera, Amsterdam.

Filming was shot by director Brent Harris via Bonkers, Amsterdam, and Rabbit, New York, with director of photography Glynn Speeckaert and producer Gersom Middlelink.